Driving Global Operational Excellence and the Future of Work

My core expertise involves achieving Operational Excellence and strategic growth within Global Independent Contractor (IC) Operations. My mission is foundational: to dramatically improve the Independent Contractor Experience (ICX)—recognizing that an optimized experience is the bedrock of a scalable and sustainable global workforce. I transform operational challenges into strategic opportunities that enhance both IC satisfaction and business efficiency.

Strategic Optimization and Process Mastery
I specialize in a comprehensive approach to optimizing end-to-end IC workflows. This involves a deep dive into existing processes to identify bottlenecks, eliminate redundancies, and implement efficiency enhancements that ensure seamless engagement, onboarding, payment, and support for independent contractors worldwide. The result is a highly efficient operational ecosystem that fosters long-term IC loyalty and robust global capacity.

Cultivating the Global IC Network
My role is inherently cross-functional and focused on network expansion and engagement. I lead efforts in IC Communications, crafting clear, targeted messaging and maintaining continuous dialogue with our global contractor base across diverse digital and direct channels. Simultaneously, I manage Sourcing strategies to build and sustain a high-quality IC network, ensuring the right talent is available at the right time to meet the evolving demands of our platform.

Powering the Uber AI Platform
A critical component of my strategy is the strategic allocation of resources to pioneering initiatives. I actively partner with cross-functional teams—including Product, Engineering, and Data Science—to drive the necessary resourcing and manpower to the Uber AI Platform. This ensures that our foundational AI and ML projects receive the vital human intelligence and operational support they need to innovate, scale, and maintain a competitive edge in the market.

Data-Driven Project Management and Alignment
I manage complex, high-impact global projects by leveraging advanced Strategic Marketing methodologies and data-driven insights. This approach allows me to measure IC sentiment, track operational performance, and make precise adjustments that directly elevate the entire IC lifecycle. By maintaining stringent global operational alignment, I ensure that every regional strategy is synchronized with Uber’s worldwide standards, driving consistent quality and performance across all international markets.

Managed the Digital Marketing Project with Uber (global transportation company known for ride-hailing, courier, food delivery, and freight services.) as Associate Project Manager with a team of 25 FTE(s) to execute a smooth and efficient journey of campaigns. The project involved various digital strategies and channels, including Email, SMS, In-App Notifications, User Journey Automations, Lead Generation, and In-App Experience improvements.

Developed and Deployed a new in-house tool "The Quality, Assurance, and Governance Tool" which is a software solution specifically designed to streamline and manage the complex workflows associated with Web Ops and QA. It serves as a centralized platform, ensuring that all processes related to web development, maintenance, and auditing are conducted efficiently, accurately, and in compliance with industry standards.

Led the team within the Center of Excellence, where my responsibilities included:

Technical Proficiency: Extensive experience with modern programming languages, frameworks, and technologies including Java, Python, Apex, GoLang, and Rust.

System Design and Architecture: Skilled in designing scalable and high-performance systems, implementing best practices in software architecture.

Process Improvement: Demonstrated ability to optimize development processes, streamline workflows, and enhance productivity through agile methodologies.

Problem-Solving: Strong analytical skills with a proven ability to troubleshoot and resolve complex technical issues efficiently.

Innovation: Track record of driving technological innovation and introducing cutting-edge solutions that deliver competitive advantage.

Code Quality and Standards: Commitment to maintaining high standards of code quality, including comprehensive testing, code reviews, and adherence to best practices.

Continuous Learning: Passionate about staying updated with industry trends, emerging technologies, and continuous professional development.

Successfully involved in Digital Marketing Project with Uber, a multinational transportation company recognized for its ride-hailing, courier, food delivery, and freight transport services. The project involved various digital strategies and channels, including Email, SMS, In-App Notifications, User Journey Automations, Lead Generation, and In-App Experience improvements.

Key Responsibilities:

Campaign Planning and Execution: Marketing campaigns were developed and executed to align with Uber’s business objectives. Coordination with internal teams and external vendors was managed to ensure seamless implementation and achievement of desired outcomes.

Market Research: Market research was conducted to identify emerging trends, understand customer preferences, and analyse the competitive landscape. Insights gained from this research informed the development of effective campaign strategies and tactics.

Campaign Management: The performance of ongoing campaigns was meticulously monitored and managed. Key metrics and KPIs were tracked, and strategies and tactics were adjusted dynamically to ensure optimal campaign effectiveness.

Budget Management: The marketing campaign budget was managed and published to AM, with expenditures ensured to remain within allocated limits.

Stakeholder Communication: Internal stakeholders, including sales, product, and design teams, were engaged to align marketing efforts with broader business goals and secure necessary support for initiatives.

Reporting and Analysis: Campaign performance reports were prepared, providing insights and recommendations. These reports were shared with the marketing team and senior management to highlight effectiveness and areas for improvement.

Governance Practices: Governance practices were established and followed to ensure compliance with industry standard regulations. Regular audits were conducted to maintain transparency, accountability, and adherence to established guidelines throughout the project.